ACRP 2018 Meeting & Expo

314 - Data-Driven Communication: What it is and How You Can Use it to Engage Research Stakeholders

Apr 30, 2018 8:15am ‐ Apr 30, 2018 9:15am


Credits: None available.

Members: $25.00
Standard: $75.00

Description

Learn how to take a strategic approach to digital communications - underpinned by a metrics model - by hearing lessons learned from those managing the website and social media channels for PCORnet, the National Patient-Centered Clinical Research Network. Speakers will explore the cyclical process of data-driven communication from development through analysis, recommendations, and improvements. Explore opportunities to leverage social media channels in clinical research and hear best practices and case studies. Leave with an greater understanding of audience segmentation and engagement, and how a metrics model can be used to measure digital channel performance and inform website and social media strategy.

  • Understand the purpose and benefits of data-driven communications
  • Learn how to develop a digital channel metrics model to assess performance and track user engagement and interaction
  • Gather recommendations to inform decision-making about the future direction of your organization’s/study’s/research program’s digital channels

Speaker(s):

  • Margaret McAdams, MS, CCRA, Clinical Research Communications Specialist, Duke Clinical Research Institute
  • Julie Schulman, MS, Content Development Manager in Medical Education and Training, Springer Healthcare

Credits Available


Data-Driven Communication: What it is and How You Can Use it to Engage Research Stakeholders

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