Social Media is a highly innovative and disruptive technology to many industries, including clinical trials. Make it work for you. This practical session provides actionable, real-world tools and paradigm-shifting strategies for social media that sites and study managers can implement right away. Learn five specific techniques to you can easily implement into your patient recruitment plan and debunk the misconceptions of social media. Gain a step-by-step breakdown of the latest techniques and tools for patient recruitment, retention and advocacy across the new and old social media platforms, including Snapchat, Periscope, Instagram and Facebook.
Increase patient recruitment through social media
Evaluate top social media tools and emerging trends to inform decision making and build engaged patient communities via social media platforms
Implement the latest social communication methods to increase patient retention
Vice President of Clinical Site Operations,